Ad Monitoring for Analysis and Insights
Cloud-Hosted Service to Drive Market Share
and Ad Revenue
Powerful Tools to Monitor, Record, Analyze & Generate Prospect Lists and Actionable Insights for Sales Teams
This system provides comprehensive monitoring, recording, clipping & export, content comparison, analytics and reporting solution for local, cross-DMA, regional & nationwide Ad Ops (Air Checks) and Competitive Ad Sales.
Advertising Operations and Sales Tools with automated advertising report generation and editing capabilities
Monitor, Log, Index Advertisers & Ads on Competitor Channels
Identify New Advertisers
Identify All Ads, Channels & Frequency
Integrated Ratings Information
Integrated AsRun Information
Integrated SCTE & HLS Ad Triggers
Transcode & Record All Ads
Extensive indexed ads database
Clipping & Export
Content Comparison & Verification
Add Channels & Monitor Points Anywhere
Add, Change or Drop Channels with Ease
Highly Scalable Storage
Integrate Demographics of Target Audiences
Integrate Dayparts Information
Scheduled & On-Demand Reports
Security, Collaboration & Administration Tools
Comprehensive and feature-rich cloud-hosted service monitoring and analyzing ads running on competitor channels in all markets of interest.
AdStrategy monitors and extracts comprehensive intel on current advertisers and ads from any and all channels/streams of any type (HLS, OTT, VOD, FAST, Broadcast) or format.
AdStrategy monitors ads on the client’s and competitors’ channels/streams at any location, across any geography of interest… within a local market, across a region or across the country.
Capture & Integrate Extensive Ad-Related Intel
AdStrategy captures, indexes and creates a comprehensive Postgres cloud repository of all advertisers and their ads, the markets, geolocations, playtimes, frequency, the channels and the audience ratings and demographics of those channels.
Capture & Integrate Extensive Internal and External Metadata
AdStrategy integrates AsRuns, SCTE 35/104 and HLS ad triggers, PSIP, audience ratings and dayparts information from any sources located anywhere into its analytics engine
Incisive, Timely Insights
AdStrategy provides powerful and highly current insights into active advertisers and their current advertising behavior. This includes identifying potential new advertisers and first-run ads, as well as advertisers/ads that could be running more frequently on clients’ channels.
Actionable Insights to Drive Winning Results
The most critical tools sales teams seek are those that can generate highly current, accurate, comprehensive prospect lists. And tools that provide the intel for teams to create highly customized, specific, targeted sales messaging that talks to the precise geolocation and specific demographics of the ad’s intended audience. AdStrategy does this.
Verify accuracy of DAI by monitoring and recording ads at multiple edge locations and comparing the played ad with the intended ad.
Alerts and Reports
AdStrategy generates comprehensive and up-to-the-minute scheduled and on-demand reports… and can even issue an instant alert when a brand new advertiser or first-run ad are encountered on any channel/stream in the markets of interest, or when the frequency of ads in a market exceeds a preset threshold.
Unique Flexibility and Agility
AdStrategy’s cloud architecture gives clients the flexibility to add, change or remove monitored channels, streams, locations, input types, video formats, recording resolutions and durations quickly, easily and inexpensively.
Unique, Compelling Economics
AdStrategy provides compelling economics eliminating the process, delays and challenges of installing equipment, and the risk of expense commitments or stranded capital investment.
Integrated Administration, Collaboration & Security Utilities
AdStrategy integrates alerting, messaging and collaboration capabilities such as email, text messaging, SMTP, Mircosoft Teams, Slack, WebEx, administration features like ActiveDirectory and OKTA, and standard account and cloud Security protocols.
Tools to Monitor, Record, Analyze & Generate Prospect Lists and Actionable Insights for Sales Teams
Available as a monthly fee service (SaaS), licensed software to run in cloud, licensed software to run on VMs, or in a turnkey system.